Let me be the first to apologize for the poor job that I have done. I would like to first go over some of the reasons for possible failure and then inform you on some corrections that I will be making with the recently produced advertisement.
I feel like this ad had plenty of persuasive tactics in it but there is one major thing that we had left out of the ad, ordinary people. During this ad there were so many PGA Tour players that were endorsing this idea but we lacked the average golfer that has made drastic improvements. Obviously, we need a few of the professionals to help sell the product and ideas, but more important is that the average golfers are able to see that people like them were able to make huge improvements on their golf games. Another thing that we could have done to expand our target audience would to add a few junior golfers in the advertisement. If we show that the next generation is targeting in on these Stack N' Tilt ideas then our audience will get the impression that this is the swing of the future. Since we have such a small amount of junior golfers buying in to our methods it will be hard to find someone with proper abilities, but needless to say it will be done.
No comments:
Post a Comment