Group Project Childhood Obesity

http://www.disabled-world.com/artman/publish/height-weight-teens.shtmlhttp://www.youtube.com/watch?v=NR-f2ovl1RY (scale of average weights)

Childhood Obesity:

 This is a major problem in America, and there are way too many children that are overweight at such early ages.  the video gives startling statistics and we will cut the video off at 1 57 and then talk about our two solutions

solution #1- (out of school related solution)  portions served in all restaurants to people based on their weight

different menus for different weights and maybe offer dessert menu to people that are underweight.  even including beverage selection

solution #2- (in school related solution)  extended recess for elementary fat kids and required recess for high school students that are overweight. all kids overweight forced to take a PE class and not able to eat snacks during class

Powerpoint Presentation

Stack N' Tilt

Memo:  ATTN Mr. Stack N' Tilt

Let me be the first to apologize for the poor job that I have done.  I would like to first go over some of the reasons for possible failure and then inform you on some corrections that I will be making with the recently produced advertisement.  

I feel like this ad had plenty of persuasive tactics in it but there is one major thing that we had left out of the ad, ordinary people.  During this ad there were so many PGA Tour players that were endorsing this idea but we lacked the average golfer that has made drastic improvements.  Obviously, we need a few of the professionals to help sell the product and ideas, but more important is that the average golfers are able to see that people like them were able to make huge improvements on their golf games.  Another thing that we could have done to expand our target audience would to add a few junior golfers in the advertisement.  If we show that the next generation is targeting in on these Stack N' Tilt ideas then our audience will get the impression that this is the swing of the future.  Since we have such a small amount of junior golfers buying in to our methods it will be hard to find someone with proper abilities, but needless to say it will be done.

progressive ad online
1. the ad is obviously persuasive but honestly i think that the ad wants us to think that by switching to progressive then you are more likely to save money annually. the catch line has to do with i thinks changing to i do and they want you to switch, or if you already are with progressive then they want you to stay secure with them.
2.the elements of this ad shows the people relaxed in a work environment. so with progressive then you are able to stay relaxed and not have second thoughts, its not the message in words but the message through the picture.
3. the ad literally says that you will save over 600 dollars per year if you switch. so with that figure on the ad then the exchange value or persuasiveness is drastically increased and it is common to see the numbers on ads. but these numbers mean that there have been studies proven that this is true, and leaving the competitors not able to say things like that. they do not really contradict anything that i would have previously thought
4. obviously the audience is for people that are in that transitition from college to real world and they want people that have not yet purchased insurance yet to purchase thier product, also the ad targets the older people looking to switch but mroe likely they are going after the fresh meat. probably came from a newspaper or something

Stack and Tilt ad

1. this ad wants us to think that the stack and tilt method is the most efficient way to swing and the best way to swing. from a trained golfer it does not appeal to me. but some people are easily persuaded by ads like this. people are led to believe that it really does work

2. the implicit argument is that the stack and tilt method is focused on more of a health issue. the underlying message is that this method is the best way to swing while also avoiding injury. not only does it make you hit it better, but it also will let you enjoy the game for longer. that is why there are older people and veterans of the pga tour leading the charge in the ad. there are a couple young guns to also show that everyone is buying into it

3. instead of money being the main focus, golf shot improvement is the focus. the ad shows that this method is a good way to save shots on your golf game and also to be able to hit it farther. the exchange is an improved golf swing with more consistency. if you keep the old way then you put a lot on the line and are not able to improve as quick. it used both types of the appeals; one being the process, and the other being the result. this does contradict what i think and lots of others think but it is really tempting and a persuasive ad.

4. the ad is for golfers seeking improvement which is basically every golfer on the planet. shown on the golf channel. personally i think its dumb